Following our Op-ed posted 04/30/2021 we received a follow-up message on behalf of LinkedIn explaining the methodology behind the list. The list sounds more assuring when combined with the methodology below; although it is sad and commendable to see that Microsoft and its subsidiaries (LinkedIn’s parent company) were not included.
“Know you recently wrote an op-ed about LinkedIn’s Top Companies 2021 list for Canada. In the article, you expressed wanting to know more about the methodology behind the list. Sharing it here for your reference:
Our methodology uses LinkedIn data to rank companies based on seven pillars that have been shown to lead to career progression: ability to advance; skills growth; company stability; external opportunity; company affinity; gender diversity and educational background. Ability to advance tracks employee promotions within a company and when they move to a new company, based on standardized job titles. Skills growth looks at how employees across the company are gaining skills while employed at the company, using standardized LinkedIn skills. Company stability tracks attrition over the past year, as well as the percentage of employees that stay at the company at least three years. External opportunity looks at Recruiter outreach across employees at the company, signaling demand for workers coming from these companies. Company affinity, which seeks to measure how supportive a company’s culture is, looks at connection volume on LinkedIn among employees, controlled for company size. Gender diversity measures gender parity within a company and its subsidiaries. Finally, educational background examines the variety of educational attainment among employees, from no degree up to Ph.D. levels, reflecting a commitment to recruiting a wide range of professionals.
To be eligible, companies must have at least 500 employees as of Dec. 31 in the country and reductions in staff (including attrition and layoffs) can be no higher than 10% (based on LinkedIn data or public announcements). Only parent companies rank on the list; majority-owned subsidiaries and data about those subsidiaries are incorporated into the parent company score. All data counts are normalized based on company size across the pool of companies eligible for the list. The methodology time frame is Jan. 1, 2020 through Dec. 31, 2020. All of the data used is aggregated and/or de-identified.
We exclude all staffing and recruiting firms, educational institutions and government agencies. We also exclude LinkedIn, its parent company Microsoft and Microsoft subsidiaries.
About company insights
*Company insights were sourced from LinkedIn Talent Insights and include the parent company and majority-owned subsidiaries. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the parent company and majority-owned subsidiaries on LinkedIn. We exclude members who identify as interns or contractors. Headcounts are provided by the companies directly or public filings, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. The insights reflect a 12-month time period looking back from January 2021.
You can also view these details at the bottom of this page: https://www.linkedin.com/pulse/top-companies-2021-25-best-workplaces-grow-your-career-canada-/
Thank you and take care”